The ground rules,
plainly stated

Effective date: January 1, 2026. Last updated: August 15, 2026.

1. Acceptance

These Terms of Service ("Terms") form a binding agreement between you and Mostly Marketing Inc. ("Mostly Marketing," "we," "us"). They apply to the website, the AEO Citation Index, free audits and scans, email reports, consultations, logged-in client and team dashboards, and any paid engagement. If you do not agree, do not use the site or our services. If you accept these Terms on behalf of a company, you confirm you have authority to bind that company.

You must be at least 18 years old and legally able to enter a contract. Our services are intended for businesses, not consumers.

2. The site and its content

All content on mostlymktg.com, including the AEO Citation Index, insights, articles, prompts, scoring methodologies, report templates, graphics, and code, is owned by Mostly Marketing or its licensors and protected by copyright and other intellectual-property laws. You may view and share individual pages for non-commercial reference with attribution and a link back. You may not scrape, resell, redistribute, or use our content or data to train machine-learning systems without prior written permission.

3. Citation Index: research, not verdicts

The AEO Citation Index is research output. Rankings, mentions, "cited" and "uncited" states, engine coverage, and market data are derived from automated probes of third-party AI systems (for example ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude) at specific points in time. Those systems change constantly and produce non-deterministic answers. Results may be incomplete, out of date, or wrong.

• Nothing in the Index is a statement of fact about any business's quality, competence, credentials, or fitness for a purpose.
• Inclusion or exclusion of any business is not an endorsement, disparagement, review, or accusation of wrongdoing.
• Business names, categories, and locations are used descriptively for market research and commentary, which is protected fair use, and do not imply any relationship with, sponsorship by, or approval of the business.
• If you are a business owner and want a data point corrected, contact us via /contact and we will review it in good faith.

4. Free audits and scans

Our audits and scans are automated, best-effort snapshots of a public website. By submitting a URL you represent that you own the site, are authorized to request an assessment of it, or are evaluating a publicly available page for legitimate business purposes. Scores, grades, verdicts, and recommendations are observational and may change as your site, competitors, or AI engines change.

• We read publicly accessible pages only. We do not attempt to bypass logins, paywalls, or access controls.
• We do not perform penetration testing, vulnerability scanning, or any intrusive security testing.
• Audits are provided at no cost, with no service levels, uptime commitments, or availability promises.
• We may rate-limit, queue, decline, or withdraw an audit request at any time.

5. No professional advice

Content on the site, including insights, playbooks, audits, and Index data, is provided for informational purposes only. It is not legal, financial, medical, tax, or other professional advice. You are responsible for your own decisions.

6. Third-party marks and links

ChatGPT, Perplexity, Google, Gemini, Claude, and other product names are trademarks of their respective owners. References are nominative and for identification only. We are not affiliated with, sponsored by, or endorsed by those companies. Outbound links are provided for convenience and we are not responsible for third-party content, terms, or practices.

7. Acceptable use

You agree not to:

• probe, scan, or test the vulnerability of our systems, or attempt to access accounts or data that are not yours;
• submit false, misleading, or impersonated information through any form, including URLs you have no legitimate interest in;
• use the site or any report to violate a law, regulation, or third-party right;
• use automated tools to scrape or harvest content beyond what our robots.txt allows, or to bypass rate limits;
• resell, sublicense, or white-label our audits, reports, or Index data without a written agreement;
• send spam, malware, or unlawful material through our forms, chat, or email replies;
• interfere with the operation of the site, including denial-of-service activity or excessive automated requests;
• misrepresent your affiliation with any person or entity, including with Mostly Marketing.

We may throttle, block, or permanently refuse access for any account, domain, or IP address that violates this section.

8. Businesses and content we refuse

Mostly Marketing works with legitimate local and regional service businesses. We do not audit, support, promote, or accept engagements involving:

• adult or pornographic content, escort or sexual services;
• criminal activity, stolen data, fraud, money laundering, malware, hacking or account-takeover services;
• illegal drugs, controlled substances, weapons, explosives, or counterfeit goods;
• gambling, betting, high-risk crypto or forex speculation, and get-rich-quick or pyramid schemes;
• political campaigns, political action committees, ballot advocacy, and election-related persuasion work;
• spam operations, link schemes, fake reviews, or other search and review manipulation;
• hate, extremist, harassing, or violent content;
• anything else that is unlawful, deceptive, or that we judge to be suspicious or reputationally unacceptable.

This list is illustrative, not exhaustive. We may decline any request or engagement, at our sole discretion, without stating a reason.

9. How content screening works

Every submitted URL passes through an automated integrity check before an audit runs or any report is generated or emailed. Screening combines:

• domain and hostname checks against maintained allow and deny decisions;
• weighted keyword and category signals taken from public page content and metadata;
• AI-assisted category review for borderline cases;
• rate and abuse signals such as repeated submissions, disposable emails, and automated form activity.

If a submission is refused, we log the hostname, the category signal, a timestamp, and a hashed identifier of the request for abuse prevention and audit purposes, as described in our Privacy Policy. Refusal is a screening outcome, not a legal determination or an accusation about you or the site owner. Screening is automated and imperfect: it can produce both false positives and false negatives, and it is not a certification that any site we do audit is lawful, safe, or reputable.

A person reviews contested decisions. If you believe a site was blocked in error, contact us via /contact and we will review it. We may record a permanent allow or block decision for a domain after review.

10. Accounts and client access

Some areas of the site require a login. You are responsible for the accuracy of your account information, for keeping access links and credentials confidential, and for all activity under your account. Access is granted per person and per assigned client account. You may not share logins, and you must tell us promptly if you believe an account has been compromised or if a team member should no longer have access. We may suspend or remove access at any time, including when an engagement ends.

11. Paid engagements

Paid work is offered case by case, based on a report or evaluation and a written proposal or statement of work ("SOW") that we both sign or that you accept in writing. Nothing on this site is an offer to perform services, and no engagement exists until that written acceptance.

• Scope. The SOW controls deliverables, timelines, cadence, channels, and assumptions. Work outside the SOW requires a written change order and may change fees and timelines.
• Term. Engagements are month to month unless the SOW says otherwise. Either party may end a month-to-month engagement with 30 days' written notice. Fees for work already performed remain payable.
• Subcontractors and tools. We may use vetted subcontractors, AI systems, and third-party platforms to deliver work, and we remain responsible for the deliverables.
• Approvals. Content produced for you may require your approval before publication. Where you enable auto-publishing or delegate approval to us, you accept responsibility for the published output as your own business communication.
• Conflicts. We may work with other businesses, including in your industry. We do not offer category exclusivity unless the SOW states it explicitly.

12. Fees, invoicing, and taxes

• Fees, billing frequency, and any setup or minimum commitment are set in the SOW.
• Recurring fees are billed in advance for each period. Project fees follow the SOW's milestone schedule.
• Invoices are due on receipt unless stated otherwise. Late amounts may accrue interest at 1.5% per month or the maximum allowed by law.
• Unless the SOW says otherwise, all fees are non-refundable once the work period has begun, because capacity is reserved for you. We do not offer performance-based refunds.
• Third-party costs such as ad spend, media, software, subscriptions, and stock assets are your responsibility and are not included in our fees unless expressly stated.
• You are responsible for applicable sales, use, VAT, GST, or similar taxes, excluding taxes on our income.
• We may suspend work on past-due accounts after written notice, without liability for resulting delays.

13. Your responsibilities in an engagement

Results depend on your participation. You agree to provide timely access, approvals, feedback, and accurate information, including website and platform access, brand assets, logos, offers, service areas, licensing details, and pricing. You represent that you own or are licensed to use everything you give us, and that claims you ask us to publish are truthful, substantiated, and compliant with law and platform rules, including advertising, licensing, and industry-specific requirements. Delays or incomplete information may shift timelines without changing fees.

14. Deliverables and ownership

On full payment for the applicable work, you own the final deliverables created specifically for you, such as published copy, posts, and images, and you may use them for your business. We retain ownership of our pre-existing and underlying materials, including methodologies, scoring systems, prompts, templates, frameworks, dashboards, code, and internal tooling, and we grant you a non-exclusive license to use them as embedded in your deliverables. We may reference the engagement and use anonymized, non-identifying results in case studies and marketing unless the SOW says otherwise. We never publish client names in sample reports.

15. Confidentiality

Each party will protect the other's non-public business information with reasonable care, use it only for the engagement, and not disclose it to third parties except to employees, subcontractors, and advisors bound by similar obligations, or where disclosure is required by law. This does not apply to information that is public, independently developed, or lawfully received from another source.

16. No guarantee of results

There are no guarantees of results of any kind. Search visibility, AI citations, rankings, impressions, leads, calls, booked jobs, and revenue depend on many factors outside our control, including platform and model algorithm changes, competitor behavior, seasonality, your pricing and service quality, your response speed, and market conditions. Scores, projections, benchmarks, ranges, and examples anywhere on this site or in any report or proposal are illustrative and are not promises, warranties, or predictions of your outcome. We do not guarantee placement in any AI answer, map pack, or search result.

17. Your submissions

If you send us information through contact forms, audit requests, chat, booking requests, or feedback, you grant us a non-exclusive, royalty-free right to use it to respond to you, provide services, prevent abuse, and improve our research, subject to our Privacy Policy. Do not send us sensitive personal data, payment card numbers, health information, or credentials through these channels.

18. Email and communications

When you request an audit or a consultation, you are asking us to send you the resulting report and related follow-up about your request. Marketing email is separate and every message includes an unsubscribe link. You can opt out at any time via that link or by contacting us. Transactional messages tied to an active engagement or a report you requested may continue after you unsubscribe from marketing.

19. Disclaimer of warranties

THE SITE, THE CITATION INDEX, AUDITS, REPORTS, DASHBOARDS, AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, NON-INFRINGEMENT, OR UNINTERRUPTED OPERATION. WE DO NOT WARRANT THAT AI ENGINES WILL CITE, RANK, OR MENTION YOUR BUSINESS AS A RESULT OF ANY SERVICE OR CONTENT, OR THAT AUTOMATED SCREENING WILL IDENTIFY EVERY PROHIBITED SITE.

20. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MOSTLY MARKETING AND ITS OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE, THE CITATION INDEX, AUDITS, OR OUR SERVICES, EVEN IF ADVISED OF THE POSSIBILITY. OUR TOTAL AGGREGATE LIABILITY WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100) OR THE AMOUNTS YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM, WHICHEVER IS GREATER.

21. Indemnification

You agree to defend and indemnify Mostly Marketing against claims arising from your misuse of the site, your breach of these Terms, content or claims you asked us to publish, or your violation of any law or third-party right.

22. Changes, suspension, and termination

We may modify the site, the Index, our services, or these Terms at any time. Material changes take effect when posted with an updated "last updated" date, and continued use constitutes acceptance. We may suspend or terminate access, refuse a submission, or end an engagement immediately if you breach these Terms, if screening flags prohibited activity, or if continuing would expose us to legal or reputational risk. On termination, sections covering content ownership, fees owed, confidentiality, disclaimers, liability limits, indemnification, and governing law survive.

23. Governing law and disputes

These Terms are governed by the laws of the State of New York, without regard to conflict-of-laws principles. Exclusive venue is the state and federal courts located in New York County, New York, and both parties consent to that jurisdiction. Before filing, you agree to contact us and attempt to resolve the dispute in good faith for 30 days. Claims must be brought within one year after the claim arises, and only on an individual basis, not as a class action.

24. Miscellaneous

These Terms, together with any signed SOW, are the entire agreement between us and supersede prior discussions. If a provision is unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent. We are independent contractors, not partners, employees, or joint venturers. Neither party is liable for delays caused by events beyond reasonable control. If an SOW conflicts with these Terms, the SOW controls for that engagement.

25. Contact

Mostly Marketing Inc., 1178 Broadway, 3rd Floor, Suite 318R, New York, NY 10001. /contact · (516) 405-2210.

General Disclaimer and Citation Index Notice

The AEO Citation Index and all related pages, embeds, feeds, JSON endpoints, and press artifacts are independent research and editorial commentary about the behavior of AI answer engines. Data reflects automated observations at the timestamps shown and may be updated, corrected, or removed without notice. Ranking positions, "cited" and "uncited" flags, and engine coverage are relative and observational, not qualitative judgments about any business. Nothing on this site should be interpreted as a claim that any business is best, worst, deficient, uncertified, unlicensed, unsafe, unethical, or otherwise problematic. Businesses are named descriptively because AI engines already discuss them publicly. We do not create the underlying answers, only measure and report on them. If you believe any data point is inaccurate or misleading, contact us at /contact and we will review it in good faith.