Question 1

What is AI search optimization?

Accepted Answer

AI search optimization, often called AEO or GEO, is the practice of making your business easy for AI assistants to understand, trust, and recommend. When someone asks ChatGPT or Gemini for the best contractor in their area, the goal is for your business to be named in the answer.

Question 2

How do AI engines decide who to recommend?

Accepted Answer

They draw on sources they consider reliable: clear websites, consistent business information across the web, reviews, and content that directly answers questions. Businesses that are well structured and widely confirmed are more likely to be cited.

Question 3

Is AI search optimization different from SEO?

Accepted Answer

It builds on SEO but adds new priorities: entity clarity, answer formatting, and brand consistency across sources AI models learn from. Good SEO helps, but on its own it does not guarantee AI citations.

Question 4

Can you guarantee ChatGPT will recommend us?

Accepted Answer

No one can honestly guarantee what an AI model says. What we can do is remove the reasons it ignores you, strengthen the signals it relies on, and track citations so you can see progress in real answers.

Question 5

Are AI crawlers allowed on my site?

Accepted Answer

Many sites block them without knowing, through default settings or security tools. We check that engines like GPTBot, PerplexityBot, and Google's AI crawlers can read your site, unless you choose otherwise.

Question 6

How can I check if AI engines mention my business?

Accepted Answer

Our free Search Visibility Audit asks real AI answer engines about your business and shows whether they mention you. It is the fastest way to see your starting point.

Question 7

Does this matter for local businesses?

Accepted Answer

Yes. People increasingly ask AI for local recommendations. Being named in those answers puts you in front of buyers before they ever see a list of search results.

Question 8

What is an entity and why does it matter for AI?

Accepted Answer

An entity is a clearly defined thing, such as your business, with a name, location, services, and relationships to other things. AI engines work with entities. When your details are consistent and well structured across your site and trusted sources, engines can confidently connect questions to your business.

Question 9

What does answer-ready content look like?

Accepted Answer

Pages that answer a real question directly in the first sentences, then support the answer with detail, steps, and examples. Clear headings, short definitions, and honest specifics make it easy for an engine to quote you accurately.

Question 10

Does Google AI Overviews use the same signals as ChatGPT?

Accepted Answer

They overlap but are not identical. Google AI Overviews draws heavily on pages that already perform well in Google search, while standalone assistants lean on a broader mix of sources. A strong site plus consistent brand information across the web supports both.

Question 11

How do you track AI citations over time?

Accepted Answer

We ask AI engines the questions your buyers ask, on a regular schedule, and record whether and how your business is mentioned. Tracking the same questions over time shows whether your share of answers is improving.

AI Search Optimization

What AI Search Optimization includes.

How it works.

Baseline

Clarify

Answer

Track

Who it's for and what we measure.

Who it's for

What we measure

Part of our Search Visibility core.

SEO & Technical Website Support

Google & Bing Webmaster Optimization

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