Strategists
who geek
We're not a strategy deck. We're the team that builds the schema, writes the answers, files the citations, and reads the logs at 11pm.
Est. 2015
Ten years of watching search change hands.
We started Mostly Marketing when SEO still meant blue links. We rode the mobile shift, the local pack, the featured snippet — every algorithmic step-change that reshaped how buyers find providers.
Then, in late 2022, we watched something different happen: our clients started reporting leads who opened the call with "ChatGPT sent me." That was the tell. Search wasn't shifting — it was migrating.
We spent 2023 rebuilding the playbook from scratch. Entity modeling. Citation-first content. Real-time answer-engine monitoring. What we call AEO today is the result — and it's the only thing we build now.
Four rules we won't bend.
01
No contracts.
Month to month. If we're not moving the needle, walk. That's the contract.
02
One brand per category.
We won't run two competitors in the same city. Loyalty is the moat.
03
Show the work.
You get direct Slack, live dashboards, and the raw citation logs. No black box.
04
Operators, not consultants.
Everyone on the team has run their own P&L. We know what a lead is worth.
A decade, condensed.
- 2015
Founded on Long Island as a specialty SEO shop.
- 2019
Launched national campaigns for multi-location home services.
- 2022
First AI-answer optimization retainer signed. AEO practice born.
- 2024
Built SAMMI — proprietary AI-search intelligence engine.
- 2026
50+ active AEO clients. Every major answer engine covered.
Coffee, call, or full audit — your move.
We're headquartered in Manhattan with a home base in Long Island. Nationwide clients, always month to month.