Strategists
who geek
We are not a strategy deck. We are the team that builds the schema, writes the answers, files the citations, and reads the logs at 11pm.
Est. 2015
Ten years of watching search change hands.
We started Mostly Marketing when SEO still meant blue links. We rode the mobile shift, the local pack, and the featured snippet. Every algorithmic step-change reshaped how buyers find providers.
Then, in late 2022, we watched something different happen: our clients started reporting leads who opened the call with "ChatGPT sent me." That was the tell. Search was not shifting. It was migrating.
We spent 2023 rebuilding the playbook from scratch. Entity modeling. Citation-first content. Real-time answer-engine monitoring. What we call Search Visibility today is the result. It is the only thing we build now.
Four rules we won't bend.
01
No contracts.
Month to month. If we are not moving the needle, walk. That is the contract.
02
One brand per category.
We will not run two competitors in the same city. Loyalty is the moat.
03
Show the work.
You get direct Slack, live dashboards, and the raw citation logs. No black box.
04
Operators, not consultants.
Everyone on the team has run their own P&L. We know what a lead is worth.
A decade, condensed.
- 2015
Founded on Long Island as a specialty SEO shop.
- 2019
Launched national campaigns for multi-location home services.
- 2022
First AI answer-engine optimization retainer signed. Search Visibility practice born.
- 2024
Built our proprietary AI-search intelligence engine.
- 2026
50+ active Search Visibility clients. Every major answer engine covered.
Coffee, call, or full audit: your move.
We are headquartered in Manhattan with a home base in Long Island. Nationwide clients, always month to month.